Social built for the game.
From first reveal to the next live ops beat, we shape social strategy, content and community around the moments that move players.
Book a call →
Built for Launches, Beyond the Game. Into the Community
Building Social Strategies That Move the Game Forward.
Campaign plans for reveal, launch, updates and the cadence between them. Every beat has a purpose.
Player-first conversation planning, moderation direction and feedback loops that help teams listen and respond.
Platform-ready creative, key art direction, short-form video and a visual system that feels like your game.
Our production tier for game-specific motion assets, trailer-style cuts, character and launch reveals.
Streamline processes, reduce manual work, and free up time for what matters most.
Building smarter systems through tailored AI tools and automation.
From optimising everyday tasks to creating scalable workflows, turning AI into a practical advantage for teams.
From Player Insights to Social Impact
A clear operating rhythm for teams that need speed without losing the bigger picture.
Discover
We review your game, player segments, channels and launch or live ops roadmap.
Know the audience and the moment.Plan
We build the message, channel role and creative cadence around your product milestones.
A strategy your team can use.Create & run
We direct content and community activity, keeping campaigns connected from concept to rollout.
One point of view across every touchpoint.Learn & improve
We review response and performance, then sharpen the next beat with what players tell us.
Momentum that compounds.Over a Decade in Social Media Gaming
I have led high-performing social media and creative teams at Moon Active and XPO Games, driving impactful campaigns across global game launches, bold rebrands, and major game relaunches. Combining creative vision with strategic leadership, I turn big ideas into standout social experiences that capture attention, engage players, and drive results. Eventually increasing revenue and CTR drastically.
Big-picture thinking. Hands-on impact.
With over a decade at the intersection of gaming, social media, and creative production, I’ve helped shape how games launch, evolve, and connect with players.
At Moon Active and XPO Games, I’ve led creative and social teams through major launches, relaunches, and full-scale rebrands, bringing together creative vision, strategic thinking, and execution that delivers.
Now, through Minna Perez & Co., I partner with studios looking for more than an agency. I bring senior-level expertise, a collaborative approach, and the ability to turn ambitious ideas into action, from the first strategy session to the final execution.
Big enough to think strategically. Hands-on enough to make it happen.
Ready for the next move?
Tell us about your game, your team and the moment ahead. We will start with a discovery call.
← Choose a different path